Direct Drip Email Marketing Tactic
If you have the products or services that you want to sell on the Internet, you’ll want to create a web site
where you’ll advertise what you are offering and you’ll also want to spread a word about your products or services
to the world. You can easily and quickly do it via email. Email marketing is certainly one of the most powerful
strategies in internet marketing. It’s quick, cost effective - you do not have to pay a set price for every email
that is sent out - and allows contact people in all parts of the world. So, you can get more purchasers and
respectively more revenue for less investment of time and money.
How does one accomplish bulk email marketing campaign?
You can use online bulk emailing services, or you can pay a marketing firm to do your bulk email promotions, or
you can use direct email marketing software to distribute your email campaigns sitting at your computer.
Using software can be the most cost-effective method if you have the time to manage your prospects list and
accomplish your email campaigns with a constant frequency.
There is wide choice of direct email marketing software packages available on the Internet market. Some are even
freeware programs that don't require any investment. Although they don't generally have the value-added features
that come with software packages that you purchase; however, if you aren't running a large email marketing
campaign, they may suit your needs for accomplishing specific tasks just fine.
What is Drip Email Marketing?
The concept behind drip email marketing consists in sending periodic emails to prospects and clients hoping to
bring them to your website and make them purchase products or services. It is an effective method to generate new
purchasers from your prospects and keeping relationship with your existing clients.
Drip Email Marketing tactic results from the idea that nobody purchases online products or services instantly. A
visitor can come to your web site a few times before he becomes a purchaser. Keeping this in mind, how are you
going to stimulate your prospects’ interest to your site and keep them informed about your products and services?
This is where a drip email marketing campaign is quite to the point.
Imagine that a prospect has just visited your site and left you the email address. It’s important to note that
you should add a sign-in form to your web site to collect the prospects’ email addresses. It’s rather useful if
your sign-in form asks the subscriber to provide some about additional and not only the email address. I’m not
talking about private information. I’m talking about the subscriber’s area of interest, hobbies, specific needs, or
at least the emails he prefers to receive, text or HTML. All this information will help you segment your prospects
and send more relevant email messages to each group.
So, based on the subscribers’ preferences, you set up a drip email marketing campaign catered to their specific
needs. Each message you send them give more information about their inquiries slightly hinting them at you and your
products or services. It is an importunate way to stamp your name in their mind. Remember, you don’t sell anything
yet. You just give an advice and information about their particular needs and wishes.
For your existing clients, a drip email marketing campaign is similar. You only need to tailor the emails so
they are oriented to the client after purchase. Your email drips must contain relevant information that can help
the customer with the products or services he purchased. The customer must be sure that you are always there to
assist him. When your client believes that you are a faithful and reliable partner, he is ready to purchase again
It may probably sound like you will need more than one tool to accomplish your drip email marketing campaign.
But you can find many programs on the Internet that can handle your growing lists of prospective and present
clients. Our email management software must be flexible enough to treat each client or prospect according to the
routine of your drip email campaign.
The most important thing to remember about drip email marketing is that you must not send meaningless emails.
Each message must have an informative content, a real reason to contact your prospects and clients, not just a note
saying "Hi!" or "How are you?".
If your drip marketing email cannot keep the client's interest, it will be deleted immediately next time when
they read the sender's email address. We all are busy people and won’t spend our time for dull messages. If you are
trying to build the relationship based on trust and faith, you cannot tolerate that they never open your emails.
You can start directly from the subject line. The subject itself must grab people’s attention and make them want to
read your message. This is the essential concept behind a drip email marketing campaign - to develop a trust and
faithful relationship with your customer by sending valuable information. When the rapport of informative and
useful emails is established, your clients and prospects will be looking forward for every email from you and they
will even recommend your company and your products to others. Isn’t it exactly what you want for you business? I’m
sure it is.
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